Goods are imperfect* substitutes
Entry and exit are free (no barriers)
Each firm is a price-searcher
Short Run: Firm acts as a monopolist:
q∗: where MR(q)=MC(q)
Short Run: Firm acts as a monopolist:
q∗: where MR(q)=MC(q)
Short Run: Firm acts as a monopolist:
q∗: where MR(q)=MC(q)
Long Run: market becomes competitive (no barriers to entry!)
π>0 attracts entry into industry
Demand for each firm's product will decrease (and become more elastic), until...
Long Run: market becomes competitive (no barriers to entry!)
π>0 attracts entry into industry
Demand for each firm's product will decrease (and become more elastic), until...
Long run equilibrium: firms earn π=0 where p=AC(q)1
Monopolistic competition (qm,pm)
pm=AC(q)
qm<qc, where MR(q)=MC(q)
pm>MC(q), allocative inefficiency
Like a monopolist, produces less q at a higher p than competition
But like perfect competition, still no π in the long run!
Oligopoly: industry with a few large sellers with market power
Other features can vary
Key: Firms make strategic choices, interdependent on one another
For modeling simplicity:
Unlike PC or monopoly, no single "theory of oligopoly"
Depends heavily on assumptions made about interactions and choice variables
One certainty: oligopoly is a strategic interaction between few firms (i.e. ideal for game theory)
Traditional economic models are often called Decision theory:
Optimization models ignore all other agents and just focus on how can you maximize your objective within your constraints
Outcome: optimum: decision where you have no better alternatives
Traditional economic models are often called Decision theory:
Equilibrium models assume that there are so many agents that no agent's decision can affect the outcome
Outcome: equilibrium: where nobody has no better alternatives
Game theory models directly confront strategic interactions between players
Outcome: Nash equilibrium: where nobody has a better strategy given the strategies everyone else is playing
What does "equilibrium" mean in an oligopoly?
In competition or monopoly, a unique (q∗,p∗) for whole market such that no firms/consumers have incentives to change price
Suppose we have a duopoly between Apple and Google
Each is planning to launch a new tablet, and choose to sell it at a High Price or a Low Price
Nash equilibrium: (Low Price, Low Price)
A possible Pareto improvement: (High Price, High Price)
Google and Apple could collude with one another and agree to both raise prices
Cartel: group of sellers coordinate to raise prices to act like a collective monopoly and split the profits
Cartels often unstable:
Incentive for each member to cheat is too strong
Entrants (non-cartel members) can threaten lower prices
Difficult to monitor whether firms are upholding agreement
Cartels are illegal, must be discrete
Archer Daniels Midland (USA), Ajinomoto (Japan), Koywa Hakko Kogyo (Japan), Sewon American Inc (South Korea) held secret meetings to fix the price of lysine, a food additive to animal feed in the 1990s.
Archer Daniels Midland (USA), Ajinomoto (Japan), Koywa Hakko Kogyo (Japan), Sewon American Inc (South Korea) held secret meetings to fix the price of lysine, a food additive to animal feed in the 1990s.
An internal FBI informant brought the cartel down.
1950s market for turbines (for electric utility companies)
A triopoly by market share:
Maintained this equilibrium with clever coordination
Utility companies solicit bids to build turbines:
If bid comes on day 1-17 on lunar calendar
Utility companies solicit bids to build turbines:
If bid comes on day 18-25 on lunar calendar
Utility companies solicit bids to build turbines:
If bid comes on day 26-28 on lunar calendar
Utility companies released their bids randomly, not according to lunar calendar
Cheating by one of the 3 firms easily monitored by other 2
Nobody thought about the lunar calendar, until antitrust authorities caught on
FCC Spectrum License auctions 1996-1997
Firm seeking a license in particular location (and willing to fight for it) signals to other firms via ending its bid in the telephone area code digits
Other firms let it win (in exchange for tacit agreement to do the same)
Detection & retaliation of retail price-cutting: "price match" or "most favored customer" policies
Loudly claim to match or beat competitors' prices
Appears to promote competition...
Example: Suppose L.L. Bean and Land's End tacitly agree to sell flannel shirts above market price at $80
If one firm quickly sneaks a $70 sale on the shirt, the other will find out quickly and retaliate
Extra clever: use customer, incentivized to find lowest p, to detect cheating!
Like monopolies, some cartels exist because they are supported by governments or regulators, possibly by rent-seeking
National Recovery Administration (1933-1935)
"[B]ecause of their inability to maintain their cartels [prior to the ICC], railroads were big supporters of the [Interstate Commerce Act] because the newly-formed ICC could coordinate cartel prices...Using the new law as authority, the railroads revamped their freight classification, raised rates, eliminated passes and fare reductions, and revised less than carload rates on all types of goods, including groceries."
Kolko, Gabriel, 1963, The Triumph of Conservatism: A Reinterpretation of American History, 1900-1916
Source: NPR Planet Money
"Marvin Horne was known as the raisin outlaw. His crime: Selling 100% of his raisin crop, against the wishes of the Raisin Administrative Committee, a group of farmers that regulates the national raisin supply. He took the case all the way to the Supreme Court, which issued its final ruling this week."
Industry | Firms | Entry | Price (LR Eq.) | Output | Profits (LR) | Cons. Surplus | DWL |
---|---|---|---|---|---|---|---|
Perfect competition | Very many | Free | Lowest (MC) | Highest | 0 | Highest | None |
Monopolistic competition | Many | Free | Higher (p>MC) | Lower | 0 | Lower | Some |
Oligopoly (non-cooperative) | Few | Barriers? | Higher | Lower | Some | Lower | Some |
Monopoly1 (or cartel) | 1 | Barriers | Highest | Lowest | Highest | Lowest | Largest |
1 Without price-discrimination. Price-discrimination will increase output, increase profits, decrease consumer surplus, decrease deadweight loss
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