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1.9: Imperfect Competition

ECON 326 · Industrial Organization · Spring 2020

Ryan Safner
Assistant Professor of Economics
safner@hood.edu
ryansafner/IOs20
IOs20.classes.ryansafner.com

Imperfect Competition

Imperfect Competition

Imperfect Competition

Imperfect Competition

Imperfect Competition

Monopolistic Competition

Monopolistic Competition

  • Monopolistic competition: hybrid of monopoly and competition, where each firm has some market power
  1. Goods are imperfect* substitutes

    • consumers recognize non-price differences between sellers' goods
  2. Entry and exit are free (no barriers)

  3. Each firm is a price-searcher

    • faces own downward-sloping demand

Monopolistic Competition Model: Short Run

  • Short Run: Firm acts as a monopolist

Monopolistic Competition Model: Short Run

  • Short Run: Firm acts as a monopolist:

  • q: where MR(q)=MC(q)

Monopolistic Competition Model: Short Run

  • Short Run: Firm acts as a monopolist:

  • q: where MR(q)=MC(q)

  • p: at market demand for q

Monopolistic Competition Model: Short Run

  • Short Run: Firm acts as a monopolist:

  • q: where MR(q)=MC(q)

  • p: at market demand for q
  • Earns π=[pAC(q)]q

Monopolistic Competition Model: Long Run

  • Long Run: market becomes competitive (no barriers to entry!)

  • π>0 attracts entry into industry

  • Demand for each firm's product will decrease (and become more elastic), until...

Monopolistic Competition Model: Long Run

  • Long Run: market becomes competitive (no barriers to entry!)

  • π>0 attracts entry into industry

  • Demand for each firm's product will decrease (and become more elastic), until...

  • Long run equilibrium: firms earn π=0 where p=AC(q)1

Monopolistic Competition vs. Perfect Competition

  • Perfect competition (qc,pc)
    • pc=MC(q), allocatively efficient
    • p=ACmin, productively efficient
    • qc where P=MC(q)
    • Maximum consumer surplus
    • No DWL

Monopolistic Competition vs. Perfect Competition

  • Monopolistic competition (qm,pm)

  • pm=AC(q)

    • but not ACmin, productive inefficiency
  • qm<qc, where MR(q)=MC(q)

  • pm>MC(q), allocative inefficiency

    • Less Consumer Surplus
    • Deadweight loss

Monopolistic Competition vs. Perfect Competition

  • Like a monopolist, produces less q at a higher p than competition

  • But like perfect competition, still no π in the long run!

Oligopoly

Oligopoly

  • Oligopoly: industry with a few large sellers with market power

  • Other features can vary

    • May sell similar or different goods
    • May have barriers to entry
  • Key: Firms make strategic choices, interdependent on one another

  • For modeling simplicity:

    • Duopoly: a market with 2 sellers

Oligopoly: Modelling

  • Unlike PC or monopoly, no single "theory of oligopoly"

  • Depends heavily on assumptions made about interactions and choice variables

  • One certainty: oligopoly is a strategic interaction between few firms (i.e. ideal for game theory)

Game Theory

  • Game theory: a set of tools that model strategic interactions ("games") between rational players, 3 elements:
    1. Players
    2. Strategies that players can choose from
    3. Payoffs to each player that are jointly-determined from combination of all players' strategies

Game Theory vs. Decision Theory Models I

  • Traditional economic models are often called Decision theory:

  • Optimization models ignore all other agents and just focus on how can you maximize your objective within your constraints

    • Consumers max utility; firms max profit, etc.
  • Outcome: optimum: decision where you have no better alternatives

Game Theory vs. Decision Theory Models I

  • Traditional economic models are often called Decision theory:

  • Equilibrium models assume that there are so many agents that no agent's decision can affect the outcome

    • Firms are price-takers or the only buyer or seller
    • Ignores all other agents' decisions!
  • Outcome: equilibrium: where nobody has no better alternatives

Game Theory vs. Decision Theory Models III

  • Game theory models directly confront strategic interactions between players

    • How each player would respond to a strategy chosen by other player(s)
    • Lead to a stable outcome where everyone has considered and chosen their best responses
  • Outcome: Nash equilibrium: where nobody has a better strategy given the strategies everyone else is playing

Equilibrium in Oligopoly

  • What does "equilibrium" mean in an oligopoly?

  • In competition or monopoly, a unique (q,p) for whole market such that no firms/consumers have incentives to change price

Equilibrium in Oligopoly

  • Oligopoly: we can use game-theoretic Nash Equilibrium:
    • no player wants to change their strategy given all other player' strategies
    • each player is playing a best response against other players' strategies

As a Prisoner's Dilemma I

  • Suppose we have a duopoly between Apple and Google

  • Each is planning to launch a new tablet, and choose to sell it at a High Price or a Low Price

As a Prisoner's Dilemma I

  • Payoff matrix represents profits to each firm
    • First number in each box goes to Row player (Apple)
    • Second number in each box goes to Column player (Google)

As a Prisoner's Dilemma II

  • From Apple's perspective:
    • Low Price is a dominant strategy for Apple

As a Prisoner's Dilemma II

  • From Google's perspective:
    • Low Price is a dominant strategy for Google

As a Prisoner's Dilemma II

  • Nash equilibrium: (Low Price, Low Price)
    • neither player has an incentive to change price, given the other's price

As a Prisoner's Dilemma III

  • Nash equilibrium: (Low Price, Low Price)

    • neither player has an incentive to change price, given the other's price
  • A possible Pareto improvement: (High Price, High Price)

    • Both players are better off, nobody worse off!
    • Is it a Nash Equilibrium?

As a Prisoner's Dilemma IV

  • Google and Apple could collude with one another and agree to both raise prices

  • Cartel: group of sellers coordinate to raise prices to act like a collective monopoly and split the profits

Instability of Cartels

  • Cartels often unstable:

  • Incentive for each member to cheat is too strong

  • Entrants (non-cartel members) can threaten lower prices

  • Difficult to monitor whether firms are upholding agreement

  • Cartels are illegal, must be discrete

Attempts to Sustain Collusion I

Archer Daniels Midland (USA), Ajinomoto (Japan), Koywa Hakko Kogyo (Japan), Sewon American Inc (South Korea) held secret meetings to fix the price of lysine, a food additive to animal feed in the 1990s.

Attempts to Sustain Collusion I

Archer Daniels Midland (USA), Ajinomoto (Japan), Koywa Hakko Kogyo (Japan), Sewon American Inc (South Korea) held secret meetings to fix the price of lysine, a food additive to animal feed in the 1990s.

An internal FBI informant brought the cartel down.

Attempts to Sustain Collusion II

  • 1950s market for turbines (for electric utility companies)

  • A triopoly by market share:

    • GE: 60%
    • Westinghouse: 30%
    • Allied-Chalmers: 10%
  • Maintained this equilibrium with clever coordination

Attempts to Sustain Collusion II

  • Utility companies solicit bids to build turbines:

  • If bid comes on day 1-17 on lunar calendar

    • Westinghouse & A-C bid prohibitively high
    • Ensures GE won

Attempts to Sustain Collusion II

  • Utility companies solicit bids to build turbines:

  • If bid comes on day 18-25 on lunar calendar

    • GE & A-C bid prohibitively high
    • Ensures Westinghouse won

Attempts to Sustain Collusion II

  • Utility companies solicit bids to build turbines:

  • If bid comes on day 26-28 on lunar calendar

    • GE & Westinghouse bid prohibitively high
    • Ensures Allied-Chalmers won

Attempts to Sustain Collusion II

  • Utility companies released their bids randomly, not according to lunar calendar

    • Ensures the 60%-30%-10% distribution
  • Cheating by one of the 3 firms easily monitored by other 2

  • Nobody thought about the lunar calendar, until antitrust authorities caught on

Attempts to Sustain Collusion III

  • FCC Spectrum License auctions 1996-1997

  • Firm seeking a license in particular location (and willing to fight for it) signals to other firms via ending its bid in the telephone area code digits

    • e.g. $50,100,202 for Washington DC (area code 202)
  • Other firms let it win (in exchange for tacit agreement to do the same)

Price Matching?

  • Detection & retaliation of retail price-cutting: "price match" or "most favored customer" policies

  • Loudly claim to match or beat competitors' prices

  • Appears to promote competition...

Price Matching?

  • Example: Suppose L.L. Bean and Land's End tacitly agree to sell flannel shirts above market price at $80

    • Both have "match or beat the competition" policies
  • If one firm quickly sneaks a $70 sale on the shirt, the other will find out quickly and retaliate

  • Extra clever: use customer, incentivized to find lowest p, to detect cheating!

Government-Sanctioned Cartels I

  • Like monopolies, some cartels exist because they are supported by governments or regulators, possibly by rent-seeking

  • National Recovery Administration (1933-1935)

    • cartelized most industries to artificially raise prices of goods
    • found unconstitutional in Schechter Poultry Corp. v. United States (1935)

Government-Sanctioned Cartels II

Government-Sanctioned Cartels II

"[B]ecause of their inability to maintain their cartels [prior to the ICC], railroads were big supporters of the [Interstate Commerce Act] because the newly-formed ICC could coordinate cartel prices...Using the new law as authority, the railroads revamped their freight classification, raised rates, eliminated passes and fare reductions, and revised less than carload rates on all types of goods, including groceries."

Kolko, Gabriel, 1963, The Triumph of Conservatism: A Reinterpretation of American History, 1900-1916

Government-Sanctioned Cartels III

"Marvin Horne was known as the raisin outlaw. His crime: Selling 100% of his raisin crop, against the wishes of the Raisin Administrative Committee, a group of farmers that regulates the national raisin supply. He took the case all the way to the Supreme Court, which issued its final ruling this week."

Government-Sanctioned Cartels IV

Cartels: In Fiction I

Cartels: In Fiction II

Comparing Industries

Industry Firms Entry Price (LR Eq.) Output Profits (LR) Cons. Surplus DWL
Perfect competition Very many Free Lowest (MC) Highest 0 Highest None
Monopolistic competition Many Free Higher (p>MC) Lower 0 Lower Some
Oligopoly (non-cooperative) Few Barriers? Higher Lower Some Lower Some
Monopoly1 (or cartel) 1 Barriers Highest Lowest Highest Lowest Largest

1 Without price-discrimination. Price-discrimination will increase output, increase profits, decrease consumer surplus, decrease deadweight loss

Imperfect Competition

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